Every day, people connect with the USPS brand. We deliver it to every doorstep in America.
And we don’t just deliver mail; we push the envelope. From horseback delivery to digital mail preview, we have a history of delivering innovation.
It’s a great responsibility to uphold the brand that stands behind every mail carrier—and these are some of the ways we do it.
Logos
Our logos embody and represent our mission to deliver innovative, quality service to every address in America.
Color
As a fundamental part of the United States infrastructure, the colors red, white, and blue visually represent the core essence of what we stand for.
Typography
From our envelopes to our ads, we use typography that’s clean, modern, and easy to read.
Iconography
Our icons help people easily navigate and understand brand communication.
Tone
We’re authentic, modern, and confident. Above all, we always put our customers first, and that should be reflected in our tone.
The imagery we use captures genuine authenticity—just like the people who exemplify our brand.
